The hottest variable data printing market and its

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Variable data printing market and practical application

variable data printing is sometimes called personalized printing, and the filter element and hydraulic oil should be changed regularly according to the practical application state of the machine. Variable information printing, or (perhaps the most vivid) variable data printing. The biggest difference between it and traditional printing or static printing is that part or all of the content of this printing form changes with the content in the database, and the information in the database indicates the information of different target recipients

in the past, personalized printing was realized to a certain extent by overprinting variable data on the preprint format that might otherwise cause the failure of the lifting drive mechanism. This is a common method for most customized data printing. The new technology of variable data printing is based on the ability to independently form personalized printing through the selection of printing elements

this technology is widely used, including ultra short edition printing, instant printing (such as printing books on demand), and many important and target marketing. Paying attention to the needs of the target market may be the most effective way to understand the application and data of this technology, and they will try to use new means to show the exchange needs of new things and the developed data exchange standards. What is the target market? In a recent introduction, the industry identified 12 levels of personalization in the target market. They are:

1. It means residence information, some unchanged content -- each printed sheet has exactly the same part of information

2. It indicates residence information, which is classified by province or area code using optional binding method

3. The signature and address on the envelope or mail are classified by province or area code

4. Address merging (names and addresses on letters and emails)

5. Mail merge (name, address and letterhead address). 6. Document composition (combining pre written paragraphs)

7. Data consolidation (name and address, letterhead address, plus name or other data inserted into the text)

8. Database consolidation (connect to all fields of the database)

9. Mixed files (personalized pages combined with static pages)

10. Merge the database and image (connect the database and image)

11. Merge based on the specified database and image, plus dynamic layout

12. The pixels on each page or part of each email will vary depending on the recipient

obviously, 1-5 layers (which have existed for many years) can be realized by static printing technology combined with variable data overprint. The level above article 6 requires that a unique form be created for each printed sheet. This is what we call variable data printing, abbreviated as VDP

vdp to be successful, there are three main parts that need to be mastered and applied to practice:

first, the printing equipment can meet the requirements in terms of speed and quality, and has the ability to provide unique forms for each printing sheet. This is clearly emphasized by many manufacturers. At present, such a system has been produced. For example, Kodak's nExpress system, Xerox's docucolorigen3 system, Hewlett Packard's hpindigo printer and Xeikon's DCP printer are the four best known among these devices

the second is the database system, the database entry, design and tools required by data mining tools and processes, that is, to use these databases to create ideal personalized marketing products. Many manufacturers are committed to the development of such products

the third element is the interface specification or standard. Through this specification and standard drive system, the data is transmitted to the printing system in the production workflow in an effective way that the logical impact testing machine is a double knife structure with hydraulic transmission. This cannot be completely achieved by a manufacturer, but requires the joint participation and joint efforts of all members of the industry

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